Kia will provide the official fleet of the event for the 2024 Australian Open (hereinafter referred to as the “2024 Australian Open”), including the high-profile EV9 and EV6.
By Laura King
The Australian Open is a prestigious tennis Grand Slam event in the Asia-Pacific region, attracting the attention of global audiences.
In addition, Kia also held a series of user events to demonstrate Kia’s firm determination to electrify its transformation and celebrate the 20-year partnership between Kia and brand ambassador Rafael Nadal.
As the main partner of the 2024 Australian Open, Kia held an official vehicle handover ceremony at Melbourne Park on January 11.
The Kia representative team and senior leaders of Tennis Australia attended the ceremony. At the ceremony, a statue of Kia global brand ambassador Rafael Nadal was officially unveiled as a tribute to Kia global brand ambassador Nadal.
Kia will provide the official fleet of 130 vehicles for the 2024 Australian Open, including 15 EV9s, 10 EV6s, 10 Jiahua, and 95 Sorentos. It is worth mentioning that this year is also the first time the Kia EV9 has made its official appearance in the Australian Open.
The 2024 Australian Open will be held in Melbourne from January 14th to 28th for 15 days. During this period, Kia will provide athletes, event staff and VIPs with a comfortable and safe travel experience.
“Once again we are deeply honored to become the major partner in the world-renowned event of the sport. At the same time, we will adhere to the electric transformation strategy to bring users beyond their expectations. travel experience,” said Charles Ryu, Kia’s senior vice president and head of Global Brand and Customer Experience Division.
“We are very excited to once again showcase Kia’s latest, industry-leading sustainable mobility solutions to our friends attending the 2024 Australian Open and connect with millions of fans around the world through our carefully planned digital marketing campaigns. Connect.”
Australian Open tournament director Craig Tiley said: “Kia’s long-standing partnership with the Australian Open has played a vital role in establishing the Australian Open as a high-profile sporting event. role. It is this partnership that allows us to connect with millions of passionate fans around the world.”
He continued: “During the Australian Open every year, Kia’s fleet is like a city card of Melbourne, shuttling through the streets and alleys to provide professional pick-up and drop-off services for participating athletes and their teams. This year, we are very happy to see The new pure electric flagship model EV9 join the fleet for the first time.
During the 2024 Australian Open, Kia will hold a series of brand activities, and the EV9 and EV5 concept models will also make a stunning debut. The eye-catching customized ocean matte blue EV9 will be displayed next to the dynamic display wall, and two EV9 models will also be displayed next to it, allowing viewers to experience it up close and feel the extraordinary charm of Kia Motors.
In addition, Kia will also cooperate with Uber One to create a “Kia Fan Fleet” full of environmental protection concepts to further promote the development of sustainable mobility. With the help of Kia and Uber, one member will have the opportunity to ride a fleet of 30 pure electric vehicles (including EV6 and EV9 models) to the tennis court for free.
Kia will invite 80 guests from all over the world to participate in this event, including users who have purchased or test-driven Kia’s pure electric products. They will embark on an unforgettable trip to Australia and watch the 2024 Australian Open in person.
Tickets to experience the character and scenery of Melbourne Park. 15 internet celebrities from dozens of countries will also participate in this event as guests of Kia. They will drive Kia EV9 through the city of Melbourne and create more exciting content about the 2024 Australian Open.
In addition to reaffirming Kia’s commitment to the electrification transition, the 2024 Australian Open brand campaign also highlights Kia’s ongoing support of tennis and pays tribute to Rafael Nadal, who regretfully withdrew from the tournament due to injury.
This includes a series of videos inspired by Kia’s “Inspirational Movement” ethos, as well as letter exchanges with the theme “Dear Tennis” and “Dear Raphael” on Kia’s official YouTube channel.
