Pakistan Event Tourism: Boosting Economy & Global Visibility
By Faiza Tehseen ISLAMABAD– To improve the local economy and boost the tourism sector, Pakistan needs to strategically harness the potential of event tourism. “Despite numerous tourism potentials, event tourism in Pakistan has not been promoted due to lack of awareness,” said Aftabur Rehman Rana, Managing Director of Pakistan Tourism Development Corporation (PTDC). Talking exclusively ...
