SMART Tourism Approach in Pakistan: A Strategy for Sustainable Growth
By Faiza Tehseen ISLAMABAD– Pakistan’s tourism sector can be made more sustainable and profitable by adopting the SMART approach, Managing Director of Pakistan Tourism Development Corporation (PTDC) Aftab ur Rehman Rana said while talking exclusively to WealthPK. “To expose Pakistan’s rich landscape, cultural heritage and ancient architectural assets, proper structural planning is necessary. The SMART ...
