By Rida Zahra
US rapper Doja Cat brought a touch of Pakistan to her latest album promotion.
At a listening party for her new album Vie, hosted by YouTube Music in New York City on Thursday, she carried a striking Hexella Baguette bag from Lahore-based leather brand Warp.
The brand quickly shared photos from the event, showing the singer holding the oblong purse in a shiny yellow color.
Doja Cat joins a growing list of celebrities spotted with Warp’s unique designs.
Oscar-winning actress Lupita Nyong’o carried Warp’s Cloud bag at a press event for A Quiet Place, while actor Nava Mau used the Hexella Petite bag at an event for her miniseries Baby Reindeer.
Pakistani-Canadian star Iman Vellani, known for Ms Marvel, was also seen with a bag from the Hexella collection at the Gold Gala in Los Angeles. Warp’s popularity extends to Pakistani stars too.
Mawra Hocane was spotted with a Warp bag in Doha, Ayeza Khan carried one during the Ramazan show Mehfil e Khas, and Meesha Shafi was photographed with an Accordion bag from the brand.
Warp isn’t the only Pakistani brand making waves internationally. Clothing label Rastah has also caught the attention of global stars.
Justin Bieber has been seen in one of their button-down shirts, Timothée Chalamet wore a Rastah sweatshirt, and Anil Kapoor donned their jacket in a film.
Even Diljit Dosanjh wore Rastah in his movie Sardaar Ji 3. American rapper Jelly Roll sported one of their denim vests, Zayn Malik chose a Rastah hoodie, and wrestler Seth Rollins wore a Rastah coat in the ring.
Pakistani singer Aima Baig also performed in a Rastah jacket before surprising fans by marrying the brand’s founder, Zain Ahmed, in August.
Pakistani fashion is clearly making its mark on the global stage, with celebrities across music, film, and sports showing off homegrown designs.